Deadspin has a pretty good take on this https://deadspin.com/jaden-rashada-florida-gators-ncaa-football-nil-1850002859.

I would love to know what Raiola ultimately gets on his NIL, and the same with some of these other top recruits. But I think for the time being a lot of kids are being promised million dollar deals that were never plausible to begin with. 

Are we far below some of these SEC schools in terms of how much we are paying, or are we just being honest with kids while other schools tell them "Come here we will give you a $29 million dollar deal!"