At the end of the day, everyone wants an ROI (return on investment) and the risk is VERY HIGH that there is absolutely NO "ROI" on these NIL deals. None.
This x100. for most companies/businesses, NIL makes no sense (except on the small scale, like a couple $1000's to show up at an event, an opening, or doing a commercial). For rich people that can throw money around, its a matter of time before they are unwilling to do that any more. What doesnt help the case is the disaster at TAMU -- a huge negative ROI is not going to leave a good taste in most peoples mouths.