I've been saying the same thing to family and friends.
Gene and Day are playing the long game here. NIL is just a hot thing right now and the money is flowing from schools trying to buy themselves into the elite. Thus far, is that working out for anyone? Not really.
If Buckeye Nation can stop obsessing about ratings, I think they'll see the program has gone after high character kids. This is also a sneaky athletic class that fills a lot of needs. Still, the avg rating is good and we've managed to grab high quality players in the process. Stability, caring for the kids themselves, and setting them up while in the program via NIL will win out in the long haul. Take a deep breath people!